CHƯƠNG TRÌNH THẠC SỸ

ĐẠI HỌC NORTHAMPTON (ANH QUỐC)

Chương trình Thạc sỹ

Successful businesses compete through identifying new opportunities before their competitors and developing new products and business ventures at an early stage. 

Managers today must be innovative in their thinking, their proposals and their actions. Ambitious managers today must be entrepreneurial.  Indeed much research now indicates that organisational success can be conceptualized as a series of transient competitive advantages thus underlining the importance of innovative thinking.

This module provides a critical approach to the application of entrepreneurial concepts in order to help students to develop an innovative new venture in a sector of their choosing, resulting in a ‘professional standard’ opportunity analysis and strategic business development plan.

This module is designed to provide participants with an introduction to study on the MBA programme by making explicit the pervasive issues in business to which they will return throughout their MBA and will examine in detail in the Business Research Project. The module takes a critical perspective throughout and sets the standards expected and required for students as they progress.

This module aims 

  • To develop a critical understanding of the thematic nature of the study of organisations and the business environment.  
  • To enable participants to critically evaluate the tasks and responsibilities of business leaders from an integration perspective through the introduction of contemporary and pervasive issues.

In the current international economic environment managers are frequently required to undertake project work in addition to their core responsibilities.  Frequently these projects are focused upon investigating new opportunities or potential strategic changes in order to retain and extend competitive position within a turbulent business environment.

This module aims to equip managers and aspiring managers with the necessary skills to undertake independent project work within a business environment.  It will achieve this via asking participants to conduct an independent piece of research based upon an actual business case situation which may be industry or specific corporate focused. Specifically, participants are invited to pursue one of two possible approaches:

  1. An inductive study whereby participants are required to carry out a research project within a particular corporate or industry setting and derive some general management principles or theories.

  2. A deductive approach whereby participants are required to examine or test the validity of an existing management theory to a particular management context.

In the current international economic environment, entrepreneurs and managers are frequently required to undertake business planning, research and project work in addition to their core responsibilities.  Frequently these projects are focused upon investigating potential strategic changes in order to create, retain and extend a competitive position within a turbulent business environment. 

This module aims to equip aspiring entrepreneurs and managers with the necessary skills to practice independent research within a business environment.  Learners will conduct an independent research project based on a business management situation which may be industry or corporate-specific focused. The context for the research will be jointly agreed by the tutor and the student. It might be an organisational setting chosen by the student or one provided by the tutor. The focus of the project will be the investigation of a business problem or issue which, through the application of research techniques and analysis, will culminate in proposals / recommendations for change.

Successful organisational practice may be conceptualised in terms of the opitimal management of a series of real options, exchanges and transactions.  The management of organisations therefore requires a skillset that facilitates the articulation, advocation and negotiation of business transactions and decisions that might develop the standing of the organisation.  To be successful in these tasks managers must therefore understand the theory and practice of negoiation.  To this end, it is important that they develop a range of skills, appreciate cross-cultural and situational sensitivities and be able to both understand and apply the underpinning theory necessary to be an effective and ethical negotiator.

This module aims 

  • To understand and critically apply modern theories of ethical negotiation practice in the modern complex international environment
  • To develop an appropriate and ethical skillset of negotiation skills and practices that builds upon prior knowledge and experiences.

Cơ sở đào tạo:

01 Võ Văn Ngân, Quận Thủ Đức, Tp.HCM

Điện thoại: 028 37 225 221  |  0909 080 291

Email: ieec.vn@hcmute.edu.vn

Cơ sở đào tạo tại TP.HCM:

307A Nguyễn Trọng Tuyển, P. 10, Quận Phú Nhuận, TP.HCM

Điện thoại: 028 6261 0411  |  0967 599 780

Email: info@northampton.edu.vn