MKTM033: The Entrepreneurship Report

Successful businesses compete through identifying new opportunities before their competitors and developing new products and business ventures at an early stage. 

Managers today must be innovative in their thinking, their proposals and their actions. Ambitious managers today must be entrepreneurial.  Indeed much research now indicates that organisational success can be conceptualized as a series of transient competitive advantages thus underlining the importance of innovative thinking.

This module provides a critical approach to the application of entrepreneurial concepts in order to help students to develop an innovative new venture in a sector of their choosing, resulting in a ‘professional standard’ opportunity analysis and strategic business development plan.