STRM044: Business Research Project

In the current international economic environment managers are frequently required to undertake project work in addition to their core responsibilities.  Frequently these projects are focused upon investigating new opportunities or potential strategic changes in order to retain and extend competitive position within a turbulent business environment.

This module aims to equip managers and aspiring managers with the necessary skills to undertake independent project work within a business environment.  It will achieve this via asking participants to conduct an independent piece of research based upon an actual business case situation which may be industry or specific corporate focused. Specifically, participants are invited to pursue one of two possible approaches:

  1. An inductive study whereby participants are required to carry out a research project within a particular corporate or industry setting and derive some general management principles or theories.

  2. A deductive approach whereby participants are required to examine or test the validity of an existing management theory to a particular management context.